Call Box
A collection of work for the healthcare side of a call tracking platform, aimed at healthcare practices. Gated e-books, the annual data study sales sends after a first call, paid and organic social, and a LinkedIn article I wrote and published.
Every year Call Box analyzes hundreds of thousands of patient phone calls and publishes what it finds. Five trends, one per spread, each opening with the number that matters before the explanation of it.
This is the piece sales sends after a first call, so the design has to survive being skimmed and being read closely.
Social ran the demo incentives — a hook, an offer, a deadline, sized to read at thumbnail scale.
I wrote this article for healthcare practices and published it on LinkedIn. It covers one problem and three things to do about it.
Six steps, nine pages, one download form. The e-book had to read as a practical guide rather than a brochure, so the numbered steps carry the whole structure — each one opens the same way and can be skimmed on its own.
Healthcare buyers read on a laptop between appointments. Two-column text, generous leading, and a running footer that keeps the title in view on every page.